Asia ADR Week 2026 and a practice-led online presence.
This proposal covers the two items on the agenda for 29 September: marketing materials for Asia ADR Week 2026, which opens on 12 October, and an ongoing online presence built around LHAG's thirteen practice groups.
Meeting
Tue 29 Sep 2026 · 12pm
LHAG office
Asia ADR Week
12 – 16 Oct 2026
Kuala Lumpur · hybrid
Prepared by
Leadzap Marketing
27 Sep 2026
Part A · Urgent
Asia ADR Week 2026
First layouts by Fri 2 Oct · delivered by Fri 9 Oct
A4 advertisement for the event
Stand-up bunting for the stand
Firm profile flyer
~1-minute corporate video
LHAG brand kit · printing sourced by usQuoted within 24h
Part B · Ongoing
Practice-led online presence
4 months · from November 2026
9 reels + 1 On-Air episode every month — all 13 practice groups featured
Proposed: shared production. Subject to LHAG's agreement, the corporate video shoot on 2 October can also record the International Arbitration reel, so the practice series opens with its first reel ready and without an extra shoot day.
Part A · Urgent Asia ADR Week 2026
Event materials, delivered before 12 October.
Asia ADR Week draws the audience served by LHAG's Dispute Resolution and International Arbitration practices. All four items are produced in LHAG's brand kit and share a single visual line, so the stand, the programme and the screen present one consistent firm identity.
1
A4 advertisement
Developed from LHAG's current "About Us" page and focused on this audience: Dispute Resolution and International Arbitration lead, supported by the rankings and the Multilaw and Interlaw networks, closing with a single QR code.
Print-ready PDF to AIAC's specDigital version for email & LinkedInUp to 2 rounds of changes
2
Stand-up bunting
Designed to be legible from three metres: the firm name, the two practices, the tagline and a QR code. Sized to the stand, to be confirmed at the meeting.
Print-ready fileStandard 85 × 200 cm roll-up unless the stand differsPrinting sourced and managed by Leadzap
3
Firm profile flyer
A take-away for visitors to the stand. Front: the firm overview — since 1902, 100+ lawyers, three offices, Multilaw and Interlaw. Back: the thirteen practice groups, key contacts and a QR code.
Two-sided, print-ready PDFQuantity and size confirmed at the meetingPrinting sourced and managed by Leadzap
4
Corporate video, about one minute
For the stand screen and LHAG's channels. A half-day shoot at LHAG's office: two or three partners speaking to camera, office and team footage, and on-screen facts. Delivered in landscape for screens and vertical for Instagram.
16:9 master for screens9:16 cut for Instagram & LinkedInEnglish subtitles · BM / 中文 optional
Indicative designs — bunting and flyer
Prepared in LHAG's visual identity, drawn from the firm's "About Us" page: the green side band naming the three offices, the pale-gold rule, the deep-teal field with its flowing-line texture, and the LHAG logo. Final artwork will follow the LHAG brand kit.
Stand-up bunting · 85 × 200 cm Firm identity, the two ADR practices, the tagline and a QR code, legible from three metres.Flyer — front · A5 Firm overview: heritage, scale, offices and international reach.Flyer — back · A5 The thirteen practice groups, key contacts and a QR code.
Indicative only. QR codes are placeholders; partner names and contact details will be confirmed by LHAG. Rankings are cited by name rather than by publisher logo.
Part A · Urgent Turnaround
Timeline to 12 October.
Eight working days from the meeting to delivery, with first layouts no later than Friday 2 October and the weekend before the event held as a buffer.
Tue 29 Sep12pm, LHAG office
Meeting. Brief, brand kit, AIAC's advertisement specification and deadline, stand dimensions, video speakers and approver.
Wed 30 Sepwithin 24 hours
Quotation, with the video shot list and script outline.
Fri 2 Octat the latest
First layouts for the advertisement, bunting and flyer. Video shoot at LHAG the same day (half day) — and, if agreed, the International Arbitration reel.
Mon 5 Oct
LHAG feedback on the layouts. Flyer signed off the same day and sent to print, to allow for the printer's lead time.
Tue 6 Oct
Advertisement and bunting signed off. Advertisement file to AIAC; bunting into print. All printing is sourced and managed by Leadzap.
Wed 7 Oct
Video first cut for LHAG's review.
Fri 9 Oct
Final delivery — corporate video, printed bunting and flyers.
Mon 12 Oct
Asia ADR Week opens — through Fri 16 Oct.
External dependency: AIAC's deadline for the advertisement. Should it fall before 6 October, the advertisement will be prioritised and delivered first.
Information required at the meeting
Brand
Brand kit — logo files, fonts and colours — and any 2025 ADR Week materials for consistency.
Event
AIAC's advertisement size, format and deadline; stand dimensions; flyer quantity.
People
The two or three partners appearing in the video, the 2 October shoot slot, and a single approver.
Part B · Online presence The brief
Scope of the brief.
LHAG has asked for an online presence that draws on the approach of Latham & Watkins on Instagram, with one interview or topic reel for each practice group, and four elements in all.
01
Practice-area interviews
02
Short reels on one topic
03
Programmes & vacancies
04
A tagline for LHAG
Each element is addressed in sections 10 and 11.
Part B The reference
Reference review: Latham & Watkins.
We reviewed the most recent 60 posts and 28 reels on @lathamwatkins, using the view counts Instagram displays. Two findings are relevant to LHAG: the composition of the feed, and which formats attract the most views.
Composition of the feed
Share of recent posts · Latham last 60, LHAG last 48
Practice explainers
Latham · 32%
LHAG · 2%
Recruitment & programmes
Latham · 28%
LHAG · 2%
Latham & WatkinsLHAG
60%of Latham's recent posts are practice explainers or recruitment content, compared with 4% at LHAG.
Views by format
Latham reels · median views, 28 reels
Single-speaker explainer 18 reels
2.4K
Two-person conversation 3 reels
16.6K
≈7×Two-person conversation reels receive roughly seven times the views of single-speaker explainers, although the latter are Latham's most frequent format.
Three reference formats and their application to LHAG
Practice explainer
"Latham In Focus"
One lawyer, one practice group, one issue, within a fixed branded frame that gives the feed its consistency.
Application: one reel per practice group within a named series and a consistent frame.
Public counts as displayed on Instagram, 27 September 2026. Views are cumulative; the single-speaker explainers are generally older, so the difference is likely understated. Latham's most-viewed reel is an office tour, at 261K views.
Part B Starting point
LHAG's current Instagram presence.
@lhagmy has 1,201 followers and 510 posts. The account is consistently active, with most recent content marking festive occasions and firm events; practice insight and recruitment are not yet part of the feed.
Last 20 reels
15 of 20
are seasonal greetings, with a median of 1,350 views.
Content featuring LHAG's people
≈2.2×
Team day, Quantum Leap training and the CSR meal drive reached a median of 3,023 views, consistent with the Latham findings.
Opportunity
0 · 0
practice explainer reels and recruitment reels to date.
An established LHAG format. In 2020 LHAG produced On-Air with LHAG, a series of at least seven partner interviews featuring leaders of the Dispute Resolution, Employment & Industrial Relations and arbitration practices. The series name remains in LHAG's Instagram bio. We propose reviving it as the name of the practice series.
Counts from @lhagmy and its Reels tab, 27 Sep 2026. On-Air episodes: lh-ag.com and LHAG's YouTube channel.
Part B Business context
Understanding the firm.
Lee Hishammuddin Allen & Gledhill
One of Malaysia's largest law firms, giving personalised legal representation since 1902. Clients range from government authorities, conglomerates, financial institutions and multinationals to SMEs, start-ups and private individuals — and the firm has acted on cases that shaped Malaysian law.
1902
founded
100+
lawyers
3
offices — KL, Johor, Penang
13
practice groups · 48 sub-practices
What sets LHAG apart
The only Malaysian member of both Multilaw and Interlaw — reach to 8,000+ lawyers in 150+ cities.
Tier-1 practices in Dispute Resolution and Employment & Industrial Relations.
Trusted by GLCs, financial institutions and multinationals.
Target audience
General counsel, C-suite and decision-makers at Malaysian corporates, GLCs and multinationals — plus SMEs and individuals for selected practices. And, for recruitment: law students, pupils and lateral associates.
Facts from LHAG's own "About Us" A4 page and lh-ag.com/practices.
Part B How we work
Organic, educational and compliant.
The engagement uses organic content only — no paid advertising. LHAG's expertise is shared as education on the firm's own channels, in keeping with the Legal Profession (Publicity) Rules, and performance data shapes each next piece of content.
1 · Educate
Practice conversations and explainers on LHAG's own Instagram, TikTok and YouTube
Informative in purpose, never solicitous
Partners, associates and the On-Air roundtable on camera
2 · Be found
Evergreen, searchable answers to the questions clients ask
Discovered through search and the platforms' own recommendations — not paid placement
Authority built through consistency over time
3 · Learn and refine
Views, saves and shares reviewed weekly
The strongest topics and formats guide the next month's content
Findings shared with LHAG in the monthly report
Our process
1
Multi-channel
Content, podcast and social media working together.
2
Data & analysis
Performance from every channel, reviewed weekly.
3
Enquiries & authority
Clear paths to LHAG's contact and careers pages for those who seek them.
4
Optimise
A monthly review with LHAG's team.
Part B Market research
The market, and the opening.
Industry overview
Malaysia's legal market is competitive and relationship-driven. Leading full-service firms — Skrine, Shearn Delamore, Wong & Partners (Baker McKenzie), Rahmat Lim, Zul Rafique and Christopher & Lee Ong — compete for the same corporate and GLC mandates. Corporate deals, disputes, regulatory change and compliance drive demand, and decision-makers increasingly research and shortlist firms online before an enquiry.
Trends
General counsel and executives research firms online before shortlisting
Thought leadership builds trust and authority
Short-form video is emerging for accessible legal education
Search visibility for practice-area terms drives high-intent enquiries
Instagram, LinkedIn, TikTok and YouTube reach business audiences
Competitor insights
Top firms publish regular insights and alerts for search and authority
Some invest in polished websites; few use short-form video well
Practice-area questions are under-served — an organic opening
A cohesive, social-first thought-leadership engine is a clear edge
Opportunities
Practice-area search terms
Explainers that show expertise
Video that makes law accessible
Double down on what works
Clear routes to the firm's website
Challenges
Referral-led buying cycles
Publicity rules — careful messaging
Well-established competitors
Accuracy and consistent quality
Opportunity
Growth potential
Firms that answer clients' questions clearly and consistently will lead the conversation in their practice areas.
Channel mix
Instagram first
Instagram as the lead channel, as discussed in July, with the same reels on TikTok and YouTube Shorts, and YouTube for the long-form roundtable.
Recommendations
Now and later
Now: the practice series and recruitment. Later (quoted separately): website refresh and industry collaborations.
Part B Strategy
Positioning, and a line for LHAG.
Positioning statement
Lee Hishammuddin Allen & Gledhill — a Malaysian firm since 1902, with reach across 150+ cities, and the counsel behind confident decisions.
Primary offer
Show LHAG's people and expertise on Instagram — one practice group at a time — so clients see who they would work with, and talent sees where they'd grow.
Tagline — three options
Latham pairs its firm name with a single talent line on every recruitment post; we recommend the same structure. All three options are factual and make no comparison with other firms, in line with the Legal Profession (Publicity) Rules.
Recommended · brand line
Since 1902. Built for what's next.
Combines a claim unique to LHAG — a 124-year history — with forward momentum. Suitable for both clients and recruits.
Brand line · alternative
Local mastery. Borderless practice.
From the July proposal. Reflects the Multilaw and Interlaw networks; well suited to international audiences such as Asia ADR Week.
Talent line · for vacancies
Real work, from day one.
Reflects the theme of Latham's most-viewed reels: responsibility early in a career. Appears beneath the brand line on each vacancy post.
Part B The content plan
On-Air with LHAG — all thirteen practice groups.
The practice series revives LHAG's 2020 format for short-form video. Each practice group is represented on camera in a conversational format — a partner and an associate addressing a single question — within a consistent LHAG frame.
ON-AIR WITH LHAG
Partner
Associate
Employment & Industrial Relations
"Can my employer keep my passport?"
LH AG
Practice reel cover — in LHAG's greens, drawn from the firm's own material. Indicative; the final design follows the LHAG brand kit.
NOW HIRING
Associate, Dispute Resolution
Kuala Lumpur · 2–4 years' PQE
Since 1902. Built for what's next. Real work, from day one.
Apply via the link in bio · lh-ag.com
Vacancy template — LHAG provides the role details and Leadzap publishes. A consistent frame makes vacancies recognisable at a glance. Indicative.
The thirteen practice groups, with an indicative question for each
Suggested questions only. Final topics are selected by LHAG's partners, and every script is reviewed against the Publicity Rules before filming.
#
Practice group
Suggested question
Format
1
International Arbitration
"Arbitration or court — how does a business choose?"
Reel · shoot proposed 2 Oct
2
Dispute Resolution
"'Without prejudice' — what does it actually protect?"
Reel
3
Employment & Industrial Relations
"Can my employer keep my passport?"
Reel · red flag / green flag
4
Corporate
"What does a buyer check first in due diligence?"
Reel
5
Construction & Engineering Disputes
"The contractor hasn't been paid. What now?"
Reel · scenario + advice
6
Cybersecurity, Data & Privacy
"Your company had a data breach. What happens next?"
Reel
7
Tax, Customs & Trade
"What do businesses most often get wrong on SST?"
Reel · you ask, we answer
8
White Collar Crime
"Can a company be liable for an employee's bribe?"
Reel
9
Intellectual Property
"Someone copied your brand online. What are the first steps?"
Reel · plain English, please
10
Energy, Projects & Infrastructure
The first On-Air episode — a long-form conversation on YouTube in which these four groups discuss what's next for Malaysian business: energy, regulation, technology and family wealth. Each group also receives its own short cut, counted within the month's nine reels.
The table sets out the first cycle, which covers all thirteen groups in the first two posting months. With 27 reels across the engagement, each group can feature more than once. The order is for LHAG to decide; the arrangement above leads with the practices most relevant to Asia ADR Week and LHAG's Tier-1 teams.
Deliverables each posting month
9
Reels a month
Practice conversations and short cuts from the month's episode
1
On-Air episode a month
Long-form on YouTube, featuring several practice groups
27 + 3
Across the engagement
27 reels and 3 episodes over three posting months
✓
Vacancy & programme posts
Template built in Month 1 · quantity agreed at the meeting
+5
Optional add-on
Five carousel posts a month
Practice explainers in slide form, event highlights such as Asia ADR Week, firm news and programmes — in the On-Air frame.
RM 1,000
per posting month
Each reel is published on Instagram and cross-posted to TikTok and YouTube Shorts at no additional cost.
Content formats
As set out in the July proposal; each practice conversation adopts the format best suited to its subject.
01
Plain English, please
Legal jargon in everyday words — "force majeure", "without prejudice", "indemnity" — in 30 to 60 seconds.
Reels · TikTok · Shorts
02
You ask, we answer
Followers send questions and LHAG lawyers answer on camera. Plus "Can you win this case?" — the audience votes, then the lawyer reveals the answer.
Q&A reels · polls
03
Lawyer's take
The legal angle behind the week's news — measured, quotable, and early to the conversation.
Talking-head shorts · carousels
04
Spill the tea
The most interesting stories from arbitration and disputes, fully anonymised. The drama is real; the names are not.
Story-time series
05
Scenario + advice
A real-world situation told as a story, closed with practical advice viewers can act on.
Narrative reels
06
Red flag / green flag
A statement goes up — "my employer keeps my passport" — and the lawyer calls it, then explains why.
Rapid-fire shorts
07
On-Air with LHAG — the monthly episode
A monthly long-form conversation with partners on YouTube, clipped into short highlights for Instagram and TikTok that count towards the month's nine reels. Each episode features several practice groups at once.
YouTube long-form · cross-platform shorts
Every format is vetted against the Legal Profession (Publicity) Rules before publishing — educational, never solicitous.
Parts A & B Production workflow
From one shoot day to a month of content.
One half-day shoot at LHAG's office produces a month of content, and the same set-up serves the Asia ADR Week corporate video. Select any item below to see what it produces.
What we film
Shoot day
Half a day at LHAG's office
One crew, one set-up — lawyers' time kept to their own segments
What comes out
ON-AIR
Part B
9 a month
Reels
Practice conversations and short cuts from the month's episode · Instagram, TikTok, YouTube Shorts
From: Practice conversations + the episode + office footage
ON-AIR · ROUNDTABLE
Part B
1 a month
On-Air episode
Long-form on YouTube; its cuts count towards the nine reels
From: The On-Air episode
1/5
Add-on
+5 a month
Carousel posts
Optional · RM 1,000 a month — explainers, event highlights and firm news
From: Portraits + office footage
Part B
✓
Reel covers in the On-Air frame
A consistent Instagram grid
From: Practice conversations + portraits
NOW HIRINGAssociate
Part B
✓
Vacancy & programme posts
Instagram, from the Month 1 template
From: Portraits + office footage
Part A
1
Corporate video, about one minute
16:9 for the stand screen · 9:16 for Instagram
From: Corporate segments + office footage
Part A
✓
Photography for print
Firm profile flyer and stand-up bunting
From: Portraits & stills
The monthly workflow
Leadzap runs the production end to end. LHAG's involvement is limited to the highlighted steps: confirming topics, appearing on camera and approving each piece.
01
Plan
Topics, speakers and calendar for the month.
Leadzap proposes · LHAG confirms
02
Script
Questions and scripts, reviewed against the Publicity Rules.
Leadzap drafts · LHAG approves
03
Shoot
Half a day at LHAG's office.
LHAG lawyers on camera
04
Edit
Cuts, subtitles, covers and the On-Air frame.
Leadzap
05
Approve
Each piece signed off before it goes live.
LHAG
06
Publish
Instagram, cross-posted to TikTok and YouTube.
Leadzap
07
Report
Monthly report with weekly updates.
Leadzap
Part B Portfolio
Relevant work.
Selected work relevant to this engagement: interview formats for the practice series, animated explanation for complex topics, and brand film for the Asia ADR Week corporate video.
Interview
MCRD interview
A seated interview, speaker looking just off camera, with English and Chinese subtitles.
Relevance: the On-Air interview format, with bilingual subtitles for a Malaysian audience.
Interview
Cleansui interview
A sit-down in a real, bright space, explaining one idea clearly.
Relevance: the practice reels will be filmed at LHAG's own office.
Animated explainer
FLTR — "Low water power?"
One question, answered in motion graphics.
Relevance: topics that benefit from a timeline or diagram, such as the stages of an arbitration.
Brand film
Porsche car advertisement
Cinematic lighting, detail and pacing.
Relevance: the production standard for the one-minute corporate video.
Videos play from our Google Drive portfolio.
Part B Managed accounts
Accounts under our management.
As each account comes into view, the page adopts that client's visual identity, reflecting our practice of building every feed in the client's own brand; LHAG's would follow its green identity. These accounts launched in 2026 and are presented for their content approach rather than audience size.
The On-Air frame and vacancy template, in LHAG's brand
First-cycle order of the thirteen groups, speakers and questions
Content calendar and compliance review workflow
Phase 2 · Month 2 · Dec 2026
Launch & learn
9 reels live — opening with International Arbitration
First On-Air episode published
Weekly performance review
Format testing
Phase 3 · Months 3–4 · Jan–Feb 2027
Optimise & scale
9 reels and 1 episode each month
Double down on the formats that land
Vacancy posts as roles open
Always-on cadence
Primary KPI
Enquiries & brand authority
Consultation enquiries, and how often LHAG is the firm people cite.
Recruitment KPI
Applications
Clicks from vacancy posts through to applications.
Reporting
Monthly + weekly
A monthly report on views, reach, follows, saves, shares and link clicks, with weekly updates.
Investment
Investment.
Part A · Asia ADR Week 2026
Quoted within 24 hours of our meeting
Once we know AIAC's advert specification, the stand size, the flyer quantity and the video set-up, we send a fixed quote by Wednesday 30 September.
A4 advertisement
Stand-up bunting
Firm profile flyer
~1-minute corporate video
Leadzap will source and manage printing of the bunting and flyers; print costs are quoted separately.
Part B · Online presence
Month 1November 2026
Preparation — setup, frame, templates, calendar, compliance
No charge
Month 2December 2026
9 reels + 1 On-Air episode
RM 5,000
Month 3January 2027
9 reels + 1 On-Air episode
RM 5,000
Month 4February 2027
9 reels + 1 On-Air episode
RM 5,000
Total
4 months · 3 instalments · 27 reels + 3 episodes
RM 15,000
Optional add-onMonths 2–4
5 carousel posts a month · RM 1,000 × 3
RM 3,000
Total with add-on
27 reels + 3 episodes + 15 carousels
RM 18,000
Invoiced at the start of each paid month. Start date to confirm on Tuesday.
Terms & acceptance
Terms, quotation and acceptance.
Organic content only. The engagement involves no paid advertising or paid promotion of any kind.
Exclusions. Print costs are not included in the management fee and are quoted separately. Leadzap can source and manage printing on LHAG's behalf.
Asia ADR Week materials are quoted and invoiced separately from the online-presence engagement.
Service commencement. Services begin on receipt of the first payment and completion of onboarding.
Payment terms. Invoices are issued monthly; payment is due within 14 days of the invoice date.
Validity. This proposal is valid for 30 days from the date of issue.
Duration. The online-presence engagement runs for an initial 4 months (one preparation month and three posting months), after which it may be renewed or ended with 30 days' written notice.
Compliance. All content is reviewed against the Legal Profession (Publicity) Rules and approved by LHAG before publishing.
Intellectual property. All content and creative assets made during the engagement belong to the client upon full payment.
Confidentiality. Both parties keep all business information shared during the engagement confidential.
LEADZAP MARKETING SDN BHD (201901013497 (1322825-P)) No. 6 Jalan BP 5/6, Bandar Bukit Puchong, 47100 Puchong, Selangor Tel +603-8062 4180 · sales@leadzap.com.my
Customer: Lee Hishammuddin Allen & Gledhill (LHAG) · Re: Asia ADR Week 2026 materials and social media management
Description
Monthly (RM)
Total (RM)
Social media management — On-Air with LHAG Instagram-first, cross-posted to TikTok and YouTube Shorts. Per posting month: 9 reels (including short cuts from the month's episode) and 1 long-form On-Air episode on YouTube — 27 reels and 3 episodes across the engagement — plus vacancy & programme posts from a template built in Month 1. Month 1 = preparation (no charge); posting in Months 2–4.
